What Is a Baseline?

In this case, your baseline is a measurement of the current state of your organization's ability to defend against a phishing attack. These measurements may include how many employees open an email, click a link, enter credentials, and how long it takes for someone to fall victim to an attack. Once you have an idea of your baseline, you can compare those results to future Phishing Campaigns and see how your defenses improve over time. If you need help running your first campaign, see Quick Start.